It’s a mad mad mad mad mad world for GM Canada as they’ve concluded a three-city interactive campaign for the new Pontiac Vibe called “Catch the Vibe.” But, in
Brilliant Beer Blogging From Miller
Can you imagine dedicating staff to do nothing but blog about your competitors? To report on their news? Run their press releases and re-run their
How and When People Are Online
Below is a compilation of new media usage statistics and quotable quotes I lifted from The Strategist. Enjoy! The blogosphere doubles in size every 7.5 months with 120,000
Movie Great PR Case Study
I saw a documentary film this weekend that is, among other things, a terrific study of publicity/journalism, damage control and the natural life-cycle of a
Green Marketing: Hype or Hope?
This weekend, a pal asked me if I thought “green” was going to fall off soon from too much hype. Interestingly, today, a reporter-friend asked
When Marketing Becomes PR
I’ve been asked a lot lately about the blurring lines between marketing and PR. It’s certainly true what was once a clear and distinct difference