Trends in Product Placement

JANUARY 23, 2008 Apologies for not posting for a while; I was laid up with the flu and am just now back to my ol’

Top PR Blunders of 2007

Fortune just released the 101 Dumbest Moments in Business for 2007.  PR guru Shel Holtz pulled out the moments that were “created by bad communications or had unusually

Tis The Season To Give: Cause Marketing

It’s holiday time, so let’s take a moment to talk about giving. I’ve always said corporate giving is good PR and good PR is good

THIS Is Viral Marketing: Make My Logo Bigger

Sometimes I meet people who think wanting a web site to be viral will automatically make it so. I’ve wanted John Cusack to play “In Your Eyes”

How Much Power Do Consumers Have

The question was posted on Linked In: Do Consumers Wield Too Much Power? Responses so far have varied from: “consumers have way too much power” to “no they have

The News … Virtually

CNN announced they are launching a virtual Beauru in Second Life. According to an article in Media Week, CNN isn’t just creating a virtual reporter within

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