The Media Made Us Do It – FEMA’s Fake Press Conference

So, by now everyone knows about FEMA’s fake press conference last week where the agency’s PR staff pretended to be objective reporters asking questions. While

News For A New Generation

ABC recently announced they are dedicating staff to create original-content webcasts in an attempt to reach out to younger audiences. They are simply calling these

Demystifying Blogging for PR

I’m often asked about how and when to blog as well as how and when to pitch bloggers. So, here’s my thinking on the subject: Pitching Bloggers:

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