Racists’ Attack on Honey Pot Drives Increased Sales as Boycott Fails

As some of you know, Target released an ad in February celebrating a black woman–owned company that sells feminine products and it sparked a flood

Agency Spotter’s 2017 Trends Report is a Must-Read for PR, Marketing and Creative Agencies

Agency Spotter released their 2017 Trends Report detailing the marketing services landscape for the year. It’s a great read for anyone in the creative, advertising, marketing

Outfront Media Denies Thinx Subway Ads For Being ‘Too Racy’ – Creates Free Publicity for Thinx

Sometimes the worst thing that can happen to your brand, can also be the best thing. Outfront Media, a company responsible for reviewing the advertising

PepsiCo and Harley Davidson Explain Needed Disruptions in Agency Models

AdAge just published a very interesting article featuring comments from PepsiCo exec, Brad Jakeman, at the annual “Masters of Marketing” conference, in which he criticized agencies

Fan Art Drives Engagement and Makes Your Brand Hip & Cool

Brand fans creating art is nothing new. Sharpie fans, for instance, share so much fan art, there is an entire brand-sponsored blog dedicated to showcasing their

Millennials Avoid Debt and Seek Deals

Pinpoint Market Research and Anderson Jones PR released a study showing that “twenty-somethings” want to lead debt-free lives as they eschew credit cards, car loans

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