Brands Embrace Marriage Equality In Response to SCOTUS Ruling

A couple of months ago, my market research company released a study advising brands to embrace the social causes twenty-somethings care about. Among those causes

What Does Facebook Mean By “Instant Articles” Anyway?

For the past few weeks, there has been a lot of talk about Facebook’s new Instant Articles feature and some of it can get pretty

Ogvily's Anti-Littering Campaign

Brilliant Behavior Marketing: Ogilvy’s Anti-Littering Campaign

Did you know that Hong Kong produces more than 6.5 million tons of trash each year? Me neither. But, the Hong Kong Clean Up Initiative,

Why Amy Schumer’s Fake Fall Is Brilliant PR: The Power Of Humor Marketing

If you have a newsfeed of any kind, you’ve probably seen headlines about comedian Amy Schumer falling down in front of Kayne West and Kim

Why You Must Source Images: Pasta Company Chooses Decapitation Painting For Product Label

Today, I came across a perfect example of why you should always fully source the images you plan to use (or your designer plans to

How-To Make Your Site Mobile-Friendly So You Don’t Lose Your Ranking In Google

Today, Google is updating it’s mobile search algorithm so that mobile-friendly web sites (ones with large text, easy-to-click links, and that resize to fit whatever

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