A couple of months ago, my market research company released a study advising brands to embrace the social causes twenty-somethings care about. Among those causes
Tag: advertising
What Does Facebook Mean By “Instant Articles” Anyway?
For the past few weeks, there has been a lot of talk about Facebook’s new Instant Articles feature and some of it can get pretty
Brilliant Behavior Marketing: Ogilvy’s Anti-Littering Campaign
Did you know that Hong Kong produces more than 6.5 million tons of trash each year? Me neither. But, the Hong Kong Clean Up Initiative,
Why Amy Schumer’s Fake Fall Is Brilliant PR: The Power Of Humor Marketing
If you have a newsfeed of any kind, you’ve probably seen headlines about comedian Amy Schumer falling down in front of Kayne West and Kim
Why You Must Source Images: Pasta Company Chooses Decapitation Painting For Product Label
Today, I came across a perfect example of why you should always fully source the images you plan to use (or your designer plans to
How-To Make Your Site Mobile-Friendly So You Don’t Lose Your Ranking In Google
Today, Google is updating it’s mobile search algorithm so that mobile-friendly web sites (ones with large text, easy-to-click links, and that resize to fit whatever