Ever since social media came into being in the mid 2000’s, I’ve been preaching on this blog that companies need to lighten up and loosen

Ever since social media came into being in the mid 2000’s, I’ve been preaching on this blog that companies need to lighten up and loosen
Earlier this week, I blogged about the importance of creating personalized brand experiences for your customers. Today, I heard a story describing how the pet brand,