Let’s talk messaging. I can’t tell you how many times I’ve had to explain the value of a strategic messaging workshop to new clients. And, it
Tag: branding
PepsiCo and Harley Davidson Explain Needed Disruptions in Agency Models
AdAge just published a very interesting article featuring comments from PepsiCo exec, Brad Jakeman, at the annual “Masters of Marketing” conference, in which he criticized agencies
Fan Art Drives Engagement and Makes Your Brand Hip & Cool
Brand fans creating art is nothing new. Sharpie fans, for instance, share so much fan art, there is an entire brand-sponsored blog dedicated to showcasing their
Trump Continues To Defy The Rules of PR & Media Relations … And, It’s Working For Him
Like many PR pros, I’ve been watching the Trump presidential campaign with utter fascination. Politics aside, this is a study in media relations that leaves many
Lowe’s Stands Up To Racism; Increases Positive Online Sentiment and Brand Loyalty
Today, I have to give props to the home improvement empire, Lowe’s. You may have seen the story: an ignorant, racist customer called Lowe’s to
Is A Presidential Run Just a Publicity Stunt Now?
As PR pros, we’ve all led thought leadership programs designed to raise an executive’s profile in order to drive product (or book) sales, increase their speaking
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