AdAge just published a very interesting article featuring comments from PepsiCo exec, Brad Jakeman, at the annual “Masters of Marketing” conference, in which he criticized agencies
Tag: Business Development
B2B Companies STILL Ignore Social Media
A new survey from Satmetrix, revealed today that the majority of B2B companies are still not tracking their social media activity and are ignoring customers who
New Domains Allowed: .coke, .nyc, .law to Impact SEO, Security and Branding
Anyone who knows me knows I have two all-time favorite authors: Christopher Buckley (Thank You For Smoking, Boomsday, Little Green Men, Supreme Courtship, etc.) and Max Barry (Company, Jennifer
Content May Be King, But Context is Queen
I’ve always been a big fan of companies becoming content creators to drive organic SEO around their brands. But, I’ve seen a trend recently with
LinkedIn Beefs Up Community/Group Features
LinkedIn has added some new features to their Groups this week that will make networking and information-sharing easier while allowing you to better position yourself
World’s Dumbest Intern Applicant Strikes Again!
A little while ago, we examined the true story of a true idiot who – in his attempt to win an internship with a Fortune 500 company
jenniferjonesblog.com 