Why Cheerios’ Cause Marketing Campaign Is Brilliant and On-Brand

Not that long ago, my step-daughter and I were talking about the alarming decline in the bee population and the lasting implications a lack of

Affleck and PBS: Why Quashing Stories Is Rarely The Right PR Move

Over the past couple of days, my newsfeeds have been all aflutter with reports that actor/director Ben Affleck demanded PBS edit their celebrity ancestry show

Crisis Communications Case Study: Brookhaven PR Director Wrongly Accused of Racism By Disgruntled Photographer

There is a rather interesting PR story brewing here in Atlanta that perfectly illustrates why – in a PR crisis – you need to get

Brilliant Movie Marketing: Unfinished Business Offers Free Celebrity Stock Photos

Just when you think you’ve seen it all with movie marketing, the latest Vince Vaughn comedy, Unfinished Business has taken things to a whole new

How-To Market Your Music Online: Case Studies and Trends in Music Promotion and Licensing

Recently, I had the pleasure of presenting How-To Market Your Music Online to the College of Music Society with my fiance, composer and music professor,

Grady Hospital’s Walking Dead Meme Wins The Internet

Those who know me, know I love The Walking Dead. I love that it is filmed in my beloved Atlanta. I love the suspense and

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