Not that long ago, my step-daughter and I were talking about the alarming decline in the bee population and the lasting implications a lack of
Tag: Case Study
Affleck and PBS: Why Quashing Stories Is Rarely The Right PR Move
Over the past couple of days, my newsfeeds have been all aflutter with reports that actor/director Ben Affleck demanded PBS edit their celebrity ancestry show
Crisis Communications Case Study: Brookhaven PR Director Wrongly Accused of Racism By Disgruntled Photographer
There is a rather interesting PR story brewing here in Atlanta that perfectly illustrates why – in a PR crisis – you need to get
Brilliant Movie Marketing: Unfinished Business Offers Free Celebrity Stock Photos
Just when you think you’ve seen it all with movie marketing, the latest Vince Vaughn comedy, Unfinished Business has taken things to a whole new
How-To Market Your Music Online: Case Studies and Trends in Music Promotion and Licensing
Recently, I had the pleasure of presenting How-To Market Your Music Online to the College of Music Society with my fiance, composer and music professor,
Grady Hospital’s Walking Dead Meme Wins The Internet
Those who know me, know I love The Walking Dead. I love that it is filmed in my beloved Atlanta. I love the suspense and