Earlier this week, I blogged about the importance of creating personalized brand experiences for your customers. Today, I heard a story describing how the pet brand,
Tag: Cause Marketing
Why Cheerios’ Cause Marketing Campaign Is Brilliant and On-Brand
Not that long ago, my step-daughter and I were talking about the alarming decline in the bee population and the lasting implications a lack of
Lowe’s Stands Up To Racism; Increases Positive Online Sentiment and Brand Loyalty
Today, I have to give props to the home improvement empire, Lowe’s. You may have seen the story: an ignorant, racist customer called Lowe’s to
Brands Embrace Marriage Equality In Response to SCOTUS Ruling
A couple of months ago, my market research company released a study advising brands to embrace the social causes twenty-somethings care about. Among those causes
Pinpoint Market Research Study Says Millennials Want Brands To Support Their Social Causes
Pinpoint Market Research reports that “twenty-somethings” want something more from brands than just a product or service; they want social, political and community action. The market
Edelman Called Out For Advising Oil Companies to Attack Pipeline Opponents
I came across an interesting article today from Hamilton Nolan of Gawker in which he calls out Edelman for advising oil companies to attack their opponents.