Not that long ago, my step-daughter and I were talking about the alarming decline in the bee population and the lasting implications a lack of
Today, I have to give props to the home improvement empire, Lowe’s. You may have seen the story: an ignorant, racist customer called Lowe’s to
A couple of months ago, my market research company released a study advising brands to embrace the social causes twenty-somethings care about. Among those causes
Pinpoint Market Research reports that “twenty-somethings” want something more from brands than just a product or service; they want social, political and community action. The market
I came across an interesting article today from Hamilton Nolan of Gawker in which he calls out Edelman for advising oil companies to attack their opponents.
The internet has given rise to many forms of protests over the years. From petitions and calls to boycott shared through social media to weaponized