The internet has given rise to many forms of protests over the years. From petitions and calls to boycott shared through social media to weaponized
Tag: Cause Marketing
Charity’s Guerilla Video Brilliantly Drives Text Donations
We’ve all seen the ads on TV featuring starving, homeless or otherwise suffering children while a concerned voice begs us to help. Of course, it’s
Good PR Comes From Good Citizenship
Today’s topic is proof that good PR need not be complicated. There is photo going around Facebook that shows a sign on the door of
Disturbingly Dumb PSA – Hit the Bitch
They say a certain road is paved with good intentions. Well, ladies and gents, I have found that road and it lies in Denmark. A
Clever Cause Campaign: Dawn Saves Wildlife
Proctor and Gamble is the king of corporate philanthropy. Truly. These guys really understand that when done properly – a good cause campaign can not only
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