Today, I have to give props to the home improvement empire, Lowe’s. You may have seen the story: an ignorant, racist customer called Lowe’s to
Tag: Consumer Buying Habits
How Messaging Apps Are Transforming Social Sharing
For a little while now, I’ve been saying the future of social engagement is the messaging app. That’s where the real sharing is taking place
Millennials Avoid Debt and Seek Deals
Pinpoint Market Research and Anderson Jones PR released a study showing that “twenty-somethings” want to lead debt-free lives as they eschew credit cards, car loans
How-To Market Your Music Online: Case Studies and Trends in Music Promotion and Licensing
Recently, I had the pleasure of presenting How-To Market Your Music Online to the College of Music Society with my fiance, composer and music professor,
Pinpoint Market Research Study Says Millennials Want Brands To Support Their Social Causes
Pinpoint Market Research reports that “twenty-somethings” want something more from brands than just a product or service; they want social, political and community action. The market
Facebook to Add Craig’s List Like Features For Trading
According to Mashable, Facebook is rolling out new features that will enable users to buy and sell goods, much like Craig’s List. People have been able