In response to the now age-old question on how to pronounce “Gif,” the J.M. Smucker Company has teamed up with Giphy to release a special jar
Tag: consumer products marketing
Bic’s Epic Backlash For Sexist Social Media Post
The Bic pen brand is in trouble with women again. You may recall a few years back when Bic released a new line of PINK
How Messaging Apps Are Transforming Social Sharing
For a little while now, I’ve been saying the future of social engagement is the messaging app. That’s where the real sharing is taking place
Millennials Avoid Debt and Seek Deals
Pinpoint Market Research and Anderson Jones PR released a study showing that “twenty-somethings” want to lead debt-free lives as they eschew credit cards, car loans
Why You Must Source Images: Pasta Company Chooses Decapitation Painting For Product Label
Today, I came across a perfect example of why you should always fully source the images you plan to use (or your designer plans to
Pinpoint Market Research Study Says Millennials Want Brands To Support Their Social Causes
Pinpoint Market Research reports that “twenty-somethings” want something more from brands than just a product or service; they want social, political and community action. The market