2020 will be the year of personalized marketing as consumers now expect brand experiences to be designed just for them and the real-time data available today
Tag: Content Marketing
Backlash from Peloton Ad Causes Company Shares to Drop by 9% or $924 Million
We’ve all seen the jokes over the years of hapless husbands gifting their wives vacuum cleaners and irons for the holidays and the fights that
Will The New Explore Feed Kill Organic Engagement on Facebook?
It may become more difficult to create organic engagement for your branded content on social media in 2018 … unless you pony up the cash,
To Go Live or Not To Go Live – That is the Question Clients Are Asking
Ever since Facebook launched their live video offering last April and Congress staged a live sit-in via Periscope last June, clients and colleagues alike have been
Retailer Shows Us Why Fonts Matter
As PR pros, we are increasingly tasked with creating content for our clients. This requires more than just good story-telling skills, it also requires a
Retailers Share The Social Media Platforms They Use Most
For the past ten years, we in PR and social media marketing have been telling brands they must think of themselves as publishers and content
