As PR pros, we are increasingly tasked with creating content for our clients. This requires more than just good story-telling skills, it also requires a
Tag: Content Marketing
Retailers Share The Social Media Platforms They Use Most
For the past ten years, we in PR and social media marketing have been telling brands they must think of themselves as publishers and content
Fan Art Drives Engagement and Makes Your Brand Hip & Cool
Brand fans creating art is nothing new. Sharpie fans, for instance, share so much fan art, there is an entire brand-sponsored blog dedicated to showcasing their
Millennials Avoid Debt and Seek Deals
Pinpoint Market Research and Anderson Jones PR released a study showing that “twenty-somethings” want to lead debt-free lives as they eschew credit cards, car loans
Monetize Your Pins With Pinterest Buy Button
For all those pin-addicted people out there, Pinterest has introduced a new way to monetize your pinned images. The site unveiled what it’s calling “buyable pins” at
What Does Facebook Mean By “Instant Articles” Anyway?
For the past few weeks, there has been a lot of talk about Facebook’s new Instant Articles feature and some of it can get pretty