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Tag: crisis response

Why Google Was Right To Fire The Anti-Diversity Engineer, James Damore and What We’ve Learned

August 9, 2017 Jennifer Jones-Mitchell

You’ve likely heard about the software engineer at Google who wrote an internal anti-diversity memo entitled “Google’s Ideological Echo Chamber,”. The memo, which Google’s chief

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Tim Hunt Shows Us The Epic Failure of Non-Apology-Apologies in Crisis Communications

June 10, 2015 Jennifer Jones-Mitchell

Today, I want to talk about the non-apology-apology. It’s generally employed when someone says something offensive – which I grant you is very easy to do

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Crisis Communications Case Study: Brookhaven PR Director Wrongly Accused of Racism By Disgruntled Photographer

April 10, 2015 Jennifer Jones-Mitchell

There is a rather interesting PR story brewing here in Atlanta that perfectly illustrates why – in a PR crisis – you need to get

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Company Responds to Marina Shifrin’s “I Quit” Video

October 2, 2013 Jennifer Jones-Mitchell

You’ve likely seen the video going around the web today featuring Marina Shifrin in her office at 4:30 am dancing her way to a resignation as a digital

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Jennifer Jones-Mitchell

A global leader in social media marketing, Jennifer Jones-Mitchell has been at the center of traditional and digital PR since the mid 90s and has helped launch some of the world's most loved brands. She has been blogging about PR and social media marketing since 2007. Learn more at: www.jenniferjonesmitchell.com

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