Today, customers expect personalized experiences and brands are constantly seeking innovative ways to engage with their audience. In fact, Forbes recently reported that 74% of
In today’s digital landscape, harnessing the potential of artificial intelligence (AI) is crucial for businesses aiming to stay ahead. AI-powered tools offer remarkable opportunities for
In today’s digital world, data analytics has become an essential tool for digital marketers. By utilizing data, digital marketers can better understand their customers, track
Instagram announced the launch of one of its most highly requested feature updates, allowing users to add up to five links in their IG bio.
YouTube Shorts is adopting another popular TikTok feature as the platform now allows creators to narrate over videos. Content creators use voiceovers to enhance Shorts
For the past ten years, we in PR and social media marketing have been telling brands they must think of themselves as publishers and content