I often speak with my clients about the need to unite social media activities with all other MARCOM channels. No one has done that better
Tag: Guerilla Marketing
Monopoly City Streets Launches – Sort Of
When I was a little girl, Friday night in the Jones household was Game Night. Both of my parents were entrepreneurs. They put in crazy
Idol’s MJ “Tribute Show” is a Missed PR Opportunity
This evening I tuned into Fox because a friend told me American Idol was doing a tribute show to Michael Jackson. But, when the show
The Social Media Election Part 3
I really believe that we are witnessing our nation’s first Social Media election. The impact of peer-to-peer media has changed every aspect of how these
Guerrilla Advertising: Arby’s Hijacks Billboards
When I first started this blog, I promised myself I would not tout my own work. But, I have to break my own rule just
How-To Build a Social Media Campaign
I’m often asked how one should get started in social media. So, here’s what I know about building a social media PR campaign. I will
