J.C. Penney’s PR Blunder Spooks Wall Street

The number one rule to public relations is “own the story.” Get your facts out there first and fast. Well, J.C. Penney found a new

Social Media and Healthcare Trends and Behaviors


Americans Tune In, Log On and Talk A Lot: Social TV Impact

In a recent telephone survey by Edison Research and Arbitron, 2,020 Americans age 12 or older answered questions about their social, mobile, and television habits.

The Future of Facebook is Television

As the countdown to Facebook’s IPO continues, the media is all a’flutter over the expected valuation, whether or not Facebook ads really work, the public’s

Telematic Billboards Tailored Just For You

This is either super cool or super scary. As usual, I’m of split minds on the subject because the marketer and technology nerd in me

More Talk About Facebook As a Passing Fad

Ever since Facebook opened the site to the general public in 2006, we’ve been hearing that it’s a fad and that it won’t last. Even

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