As you’ve probably heard, staffers at The Wall Street Journal were given a list of rules for “professional conduct” this week, which included a detailed
Tag: Lead Generation
LinkedIn Delivers C-Levels and other Decision Makers
File this under perfect timing. While driving back from a new business meeting today, a colleague and I were discussing LinkedIn as an SM channel where we
Testing Facebook Ads
Facebook has announced they are now offering paid advertising. I hope this will not mark the beginning of the end of the site. After all, it
Protecting Your Brand Through Twitter
SEPTEMBER 22, 2008 Today I presented practical uses of social media to my agency. While we were looking at Twitter, one colleague asked for advice on
CMOs Demand Digital Expertise From Agencies
Sapient recently polled more than 200 CMOs and senior marketing professionals in the U.S. to gain insight into what they want from their marketing and advertising agencies
The Secret to Good In-Person Networking
Ladies and gents, I need to vent. Like most people, I have a few pet peeves. I can’t take the sound of gum-chewing. I hate