A couple of months ago, my market research company released a study advising brands to embrace the social causes twenty-somethings care about. Among those causes
Tag: Marketing
What Does Facebook Mean By “Instant Articles” Anyway?
For the past few weeks, there has been a lot of talk about Facebook’s new Instant Articles feature and some of it can get pretty
Why Amy Schumer’s Fake Fall Is Brilliant PR: The Power Of Humor Marketing
If you have a newsfeed of any kind, you’ve probably seen headlines about comedian Amy Schumer falling down in front of Kayne West and Kim
Why You Must Source Images: Pasta Company Chooses Decapitation Painting For Product Label
Today, I came across a perfect example of why you should always fully source the images you plan to use (or your designer plans to
How-To Make Your Site Mobile-Friendly So You Don’t Lose Your Ranking In Google
Today, Google is updating it’s mobile search algorithm so that mobile-friendly web sites (ones with large text, easy-to-click links, and that resize to fit whatever
Affleck and PBS: Why Quashing Stories Is Rarely The Right PR Move
Over the past couple of days, my newsfeeds have been all aflutter with reports that actor/director Ben Affleck demanded PBS edit their celebrity ancestry show
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