Holy Viral Marketing Batman!

In January, I pondered the future of The Dark Knight’s viral marketing/PR campaign after the tragic loss of Heath Ledger. As you may recall, a Hollywood pal of

Forgetting Sarah Marshall Viral Marketing Hits a Homerun

There’s nothing like blurring the lines between reality and fiction when creating a viral campaign. Add a little bit of mystery forcing your audience to

Finally! Good Viral Marketing!

I’ve been quite disappointed with the lack of creativity in viral movie marketing since the brilliance of the Blair Witch campaign. The new Diane Lane

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