In January, I pondered the future of The Dark Knight’s viral marketing/PR campaign after the tragic loss of Heath Ledger. As you may recall, a Hollywood pal of
Tag: Movie Marketing
Forgetting Sarah Marshall Viral Marketing Hits a Homerun
There’s nothing like blurring the lines between reality and fiction when creating a viral campaign. Add a little bit of mystery forcing your audience to
Finally! Good Viral Marketing!
I’ve been quite disappointed with the lack of creativity in viral movie marketing since the brilliance of the Blair Witch campaign. The new Diane Lane