Just when you thought viral marketing — especially viral videos — had grown stale and clichéd, Samsung has raised the bar. The campaign is called Follow
Tag: Plinking
FCC To Crack Down on Product Placement
Yesterday, the U.S. Federal Communications Commission (FCC) announced they will launch a formal inquiry into new rules requiring more disclosure of product placement. With the
See’N’Search Product Placement
In January, I predicted plinking to be the next big thing in consumer-related new media. Plinking, which stands for product linking, is the act of embedding a product or
Trends in Product Placement
JANUARY 23, 2008 Apologies for not posting for a while; I was laid up with the flu and am just now back to my ol’