Samsung’s “Instinct” Makes Viral Marketing Personal

Just when you thought viral marketing — especially viral videos — had grown stale and clichéd, Samsung has raised the bar. The campaign is called Follow

FCC To Crack Down on Product Placement

Yesterday, the U.S. Federal Communications Commission (FCC) announced they will launch a formal inquiry into new rules requiring more disclosure of product placement. With the

See’N’Search Product Placement

In January, I predicted plinking to be the next big thing in consumer-related new media. Plinking, which stands for product linking, is the act of embedding a product or

Trends in Product Placement

JANUARY 23, 2008 Apologies for not posting for a while; I was laid up with the flu and am just now back to my ol’