As PR pros, we’ve all led thought leadership programs designed to raise an executive’s profile in order to drive product (or book) sales, increase their speaking
Tag: PR Strategy
Tim Hunt Shows Us The Epic Failure of Non-Apology-Apologies in Crisis Communications
Today, I want to talk about the non-apology-apology. It’s generally employed when someone says something offensive – which I grant you is very easy to do
What Does Facebook Mean By “Instant Articles” Anyway?
For the past few weeks, there has been a lot of talk about Facebook’s new Instant Articles feature and some of it can get pretty
Crisis Communications Case Study: Brookhaven PR Director Wrongly Accused of Racism By Disgruntled Photographer
There is a rather interesting PR story brewing here in Atlanta that perfectly illustrates why – in a PR crisis – you need to get
J.C. Penney’s PR Blunder Spooks Wall Street
The number one rule to public relations is “own the story.” Get your facts out there first and fast. Well, J.C. Penney found a new
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