AdAge just published a very interesting article featuring comments from PepsiCo exec, Brad Jakeman, at the annual “Masters of Marketing” conference, in which he criticized agencies
Like many PR pros, I’ve been watching the Trump presidential campaign with utter fascination. Politics aside, this is a study in media relations that leaves many
Today, I have to give props to the home improvement empire, Lowe’s. You may have seen the story: an ignorant, racist customer called Lowe’s to
The Bic pen brand is in trouble with women again. You may recall a few years back when Bic released a new line of PINK
There has been a lot of talk lately about employee engagement and employee communications – specifically with regard to showing your employees gratitude for their work.
Unless you are living under a rock, you saw the stunning and often bizarre and rambling announcement from Donald Trump that he is running for