Is A Presidential Run Just a Publicity Stunt Now?

As PR pros, we’ve all led thought leadership programs designed to raise an executive’s profile in order to drive product (or book) sales, increase their speaking

Priest Watches Star Wars Episode VII Trailer And, It Is Sublime (And, Good Content Marketing)

I admit, the interwebs have taken a strange turn when I actively seek out a video to watch someone I don’t know, watching something else I’ve

Guerrilla Advertising: Arby’s Hijacks Billboards

When I first started this blog, I promised myself I would not tout my own work. But, I have to break my own rule just

Taco Bell to WGA: Wanna Write for Food?

Time and time again Cohn Wolfe has executed flawless PR campaigns for the world’s top brands. I’ve always been impressed with their ability to provide tangible

Top PR Blunders of 2007

Fortune just released the 101 Dumbest Moments in Business for 2007.  PR guru Shel Holtz pulled out the moments that were “created by bad communications or had unusually