As PR pros, we’ve all led thought leadership programs designed to raise an executive’s profile in order to drive product (or book) sales, increase their speaking
Tag: Publicity Stunts
Priest Watches Star Wars Episode VII Trailer And, It Is Sublime (And, Good Content Marketing)
I admit, the interwebs have taken a strange turn when I actively seek out a video to watch someone I don’t know, watching something else I’ve
Guerrilla Advertising: Arby’s Hijacks Billboards
When I first started this blog, I promised myself I would not tout my own work. But, I have to break my own rule just
Taco Bell to WGA: Wanna Write for Food?
Time and time again Cohn Wolfe has executed flawless PR campaigns for the world’s top brands. I’ve always been impressed with their ability to provide tangible
Top PR Blunders of 2007
Fortune just released the 101 Dumbest Moments in Business for 2007. PR guru Shel Holtz pulled out the moments that were “created by bad communications or had unusually
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