How are social networking and social software impacting businesses now and in the future? A new research report co-authored by MIT’s Sloan Management Review and
Tag: social media statistics
Americans Tune In, Log On and Talk A Lot: Social TV Impact
In a recent telephone survey by Edison Research and Arbitron, 2,020 Americans age 12 or older answered questions about their social, mobile, and television habits.
B2B Companies STILL Ignore Social Media
A new survey from Satmetrix, revealed today that the majority of B2B companies are still not tracking their social media activity and are ignoring customers who
GM Pulls Facebook Ads Citing Little Effect
Today the Wall Street Journal reported General Motors pulled their ads from Facebook saying they had little effect on customers and citing “people familiar with the matter.” The timing
More Talk About Facebook As a Passing Fad
Ever since Facebook opened the site to the general public in 2006, we’ve been hearing that it’s a fad and that it won’t last. Even
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