Today, I learned about John Fitzgerald Page. While I am loathe to contribute to his newfound Internet celebrity, the whole story is a fascinating study of
Guideline recently asked B2B and B2C marketers to rate the effectiveness of various online marketing tactics. Almost all marketers surveyed used some form of social media.
I’ve been quite disappointed with the lack of creativity in viral movie marketing since the brilliance of the Blair Witch campaign. The new Diane Lane
Fortune just released the 101 Dumbest Moments in Business for 2007. PR guru Shel Holtz pulled out the moments that were “created by bad communications or had unusually
Sometimes I meet people who think wanting a web site to be viral will automatically make it so. I’ve wanted John Cusack to play “In Your Eyes”