2020 will be the year of personalized marketing as consumers now expect brand experiences to be designed just for them and the real-time data available today
Category: Advertising
Backlash from Peloton Ad Causes Company Shares to Drop by 9% or $924 Million
We’ve all seen the jokes over the years of hapless husbands gifting their wives vacuum cleaners and irons for the holidays and the fights that
Will The New Explore Feed Kill Organic Engagement on Facebook?
It may become more difficult to create organic engagement for your branded content on social media in 2018 … unless you pony up the cash,
Agency Spotter’s 2017 Trends Report is a Must-Read for PR, Marketing and Creative Agencies
Agency Spotter released their 2017 Trends Report detailing the marketing services landscape for the year. It’s a great read for anyone in the creative, advertising, marketing
Celebrating Daily PR Wins Empowers Your Teams
Anyone who works in PR knows it’s all about those little (and big) wins throughout the day. Maybe that evasive reporter finally takes your call.
Speedo Drops Ryan Lochte: How-To Protect Your Brand From Bad Behavior
Well, we all knew this was coming. Disgraced Olympian, Ryan Lochte has lost his first major sponsor. Speedo dropped the swimmer due to Lochte’s fabricated a
