Personalization Is The Marketing Trend for 2020

2020 will be the year of personalized marketing as consumers now expect brand experiences to be designed just for them and the real-time data available today

Will The New Explore Feed Kill Organic Engagement on Facebook?

It may become more difficult to create organic engagement for your branded content on social media in 2018 … unless you pony up the cash,

CNN and The Hollywood Reporter Face Backlash Over The Future of Media Cover and Tweet

The Hollywood Reporter and CNN are seeing significant backlash for their recent cover story presenting the news leaders who are “fighting CNN’s new war.” Take

Agency Spotter’s 2017 Trends Report is a Must-Read for PR, Marketing and Creative Agencies

Agency Spotter released┬átheir 2017 Trends Report detailing the marketing services landscape for the year. It’s a great read for anyone in the creative, advertising, marketing

Retailers Share The Social Media Platforms They Use Most

For the past ten years, we in PR and social media marketing have been telling brands they must think of themselves as publishers and content

Why The Message Matters – Even More Than the Medium

I wanted to share an article I wrote this week for PRDaily about the importance of messaging. We spend so much of our time today

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