2020 will be the year of personalized marketing as consumers now expect brand experiences to be designed just for them and the real-time data available today
Category: Digital Media
Will The New Explore Feed Kill Organic Engagement on Facebook?
It may become more difficult to create organic engagement for your branded content on social media in 2018 … unless you pony up the cash,
CNN and The Hollywood Reporter Face Backlash Over The Future of Media Cover and Tweet
The Hollywood Reporter and CNN are seeing significant backlash for their recent cover story presenting the news leaders who are “fighting CNN’s new war.” Take
Agency Spotter’s 2017 Trends Report is a Must-Read for PR, Marketing and Creative Agencies
Agency Spotter released their 2017 Trends Report detailing the marketing services landscape for the year. It’s a great read for anyone in the creative, advertising, marketing
Retailers Share The Social Media Platforms They Use Most
For the past ten years, we in PR and social media marketing have been telling brands they must think of themselves as publishers and content
Why The Message Matters – Even More Than the Medium
I wanted to share an article I wrote this week for PRDaily about the importance of messaging. We spend so much of our time today