Retailers Share The Social Media Platforms They Use Most

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For the past ten years, we in PR and social media marketing have been telling brands they must think of themselves as publishers and content curators. We’ve insisted that you must feed the digital beast – or it will surely feed on you. We’ve emphasized the value of content creation and SEO. We’ve talked about the […]

Something Incredible is Happening on Capitol Hill And It’s Brought To You By Social Media

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As I’m sure you’ve heard, House Democrats, led by Congressman John Lewis (D – GA), are staging a sit-in on the House floor today, demanding a clear and honest vote on gun control in the wake of yet another mass shooting in the U.S. Everything about this is historical. And, for me, it’s incredible that – like […]

What Microsoft’s Acquisition of LinkedIn May Mean To You

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In probably the biggest technology deal ever: Microsoft just announced it plans to acquire LinkedIn for $26.2 billion. It is an all-cash transaction and it will value LinkedIn’s shares at $196 each. Microsoft says LinkedIn will retain its own brand and independence, and existing CEO Jeff Weiner will remain and report directly to Satya Nadella. LinkedIn has […]

Why The Message Matters – Even More Than the Medium

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I wanted to share an article I wrote this week for PRDaily about the importance of messaging. We spend so much of our time today focusing on the medium – which social platforms to use to engage with audiences; which apps; what blogger or media outlet should we target; what keywords are customers searching…it can […]

Brands Hit and Miss Paying Tribute to Prince – Tips on How To Do It Right

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I was at work when the first reports of Prince’s death popped up in my new alerts around 10:30 last Thursday morning. Like millions of people all over the world, I was stunned. My husband and I had just seen Prince perform in Atlanta the week before and (as usual) he was incredible. Like the […]

AMC Listens to Customers – Stops Plans Allowing Texting During Movies

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Like most people, I was very surprised when I heard that AMC Theaters’ CEO, Adam Aron told Variety he was considering allowing texting during movies in order to attract the millennial movie-goer. When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above […]

New Media Channel “Brother”Launches for Millennial Men

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Elisabeth Murdoch’s media company Vertical Networks is set to launch a made-for-Snapchat mobile video media brand called “Brother” in a few weeks. The brand will appear on SnapChat’s Discover section and is aimed at millennial men. The Murdochs are describing it as a “less-edgy Vice.” Brother will be listed with other channels including Vice, BuzzFeed, MTV, Cosmopolitan, and The […]

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