Chili’s Staff Treats Autistic Child with Kindness; Drives Brand Loyalty and Positive Social Sharing


We’ve certainly all seen the posts online. A customer in a restaurant gets terrible service. A hard-working waitress gets a mean note on the bill. The parent of a special needs child is humiliated by customers or restaurant staff. Every day I see these posts in my social media feeds and every day, the stories […]

Speedo Drops Ryan Lochte: How-To Protect Your Brand From Bad Behavior


Well, we all knew this was coming. Disgraced Olympian, Ryan Lochte has lost his first major sponsor. Speedo dropped the swimmer due to Lochte’s fabricated a tale that he was robbed at gunpoint in Rio de Janeiro during the Olympics. As has been widely reported, after a night of partying, Lochte damaged a gas station door and […]

Retailers Share The Social Media Platforms They Use Most

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For the past ten years, we in PR and social media marketing have been telling brands they must think of themselves as publishers and content curators. We’ve insisted that you must feed the digital beast – or it will surely feed on you. We’ve emphasized the value of content creation and SEO. We’ve talked about the […]

Something Incredible is Happening on Capitol Hill And It’s Brought To You By Social Media


As I’m sure you’ve heard, House Democrats, led by Congressman John Lewis (D – GA), are staging a sit-in on the House floor today, demanding a clear and honest vote on gun control in the wake of yet another mass shooting in the U.S. Everything about this is historical. And, for me, it’s incredible that – like […]

What Microsoft’s Acquisition of LinkedIn May Mean To You


In probably the biggest technology deal ever: Microsoft just announced it plans to acquire LinkedIn for $26.2 billion. It is an all-cash transaction and it will value LinkedIn’s shares at $196 each. Microsoft says LinkedIn will retain its own brand and independence, and existing CEO Jeff Weiner will remain and report directly to Satya Nadella. LinkedIn has […]

Why The Message Matters – Even More Than the Medium

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I wanted to share an article I wrote this week for PRDaily about the importance of messaging. We spend so much of our time today focusing on the medium – which social platforms to use to engage with audiences; which apps; what blogger or media outlet should we target; what keywords are customers searching…it can […]

Brands Hit and Miss Paying Tribute to Prince – Tips on How To Do It Right

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I was at work when the first reports of Prince’s death popped up in my new alerts around 10:30 last Thursday morning. Like millions of people all over the world, I was stunned. My husband and I had just seen Prince perform in Atlanta the week before and (as usual) he was incredible. Like the […]