Earlier this week, I blogged about the importance of creating personalized brand experiences for your customers. Today, I heard a story describing how the pet brand,
2020 will be the year of personalized marketing as consumers now expect brand experiences to be designed just for them and the real-time data available today
We’ve all seen the jokes over the years of hapless husbands gifting their wives vacuum cleaners and irons for the holidays and the fights that
Today, your crisis plan needs to account for more common and damaging situations including customer boycotts and violence.
We’ve all seen the incredible images of devastation coming out of Houston this week. Amidst all this destruction and flooding, I am reminded of what
Ever since Facebook launched their live video offering last April and Congress staged a live sit-in via Periscope last June, clients and colleagues alike have been