Wanna Reach Women? Blog It!

A new social media benchmark study by BlogHer and Compass Partners shows that 36.2 million women actively participate in the blogsophere every week, with 15.1 million publishing and 21.1 million reading and commenting.

68% of this community is concentrated in the 25 to 41 age group (the GenXr’s), compared to 42% for the general blogging population. Together, the “Millienials” and the “Matures” account for only about 10% of this community.

Two thirds of the female blogosphere have completed college, and 46% earn over $75,000 compared to only 25% of the general community.

Additional highlights from the study:

Women are so passionate about blogging, says the report, that large percentages said they would give something up to keep the blogs they read and/or write:

  • 55% would give up alcohol
  • 50% would give up their PDAs
  • 42% would give up their i-Pod
  • 43% would give up reading the newspaper or magazines
  • only 20% would give up chocolate (ummm, yeah, gotta agree with that one!)

Time shift from traditional media is accelerating in the general Internet population:

  • 24% of women surveyed watch less television because of blogging
  • 25% read fewer magazines because they are blogging
  • 22% read fewer newspapers because they’re blogging

In addition, more than half of women surveyed consider blogs a reliable source of advice and information and half of women surveyed say blogs influence their purchase decisions.

So, if you want to reach women today, blog about it … and maybe send us some chocolate too!


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