Musicians And Music Professionals Must Master Marketing As Well As Their Instruments

Composer/Instructor, Dr. David Mitchell and Marketing Leader, Jennifer Jones to Present at the College Music Society Conference on Marketing Your Music Online

social-media-523227_640ATLANTA, GA – January 29, 2015 – Musicians, educators and music professionals face a myriad of new challenges today. While the costs of recording, producing and distributing music have decreased, the opportunities to earn dollars through traditional and digital channels are diminishing, or so some think.

While Taylor Swift recently came out against streaming services like Spotify for giving as much as 70 percent of revenues to labels and just pennies to the artists, there are many ways musicians and educators can leverage the digital space to share their art and make money.

Music composer and instructor, Dr. David Mitchell is teaming with marketing leader, Jennifer Jones, to share tips on how the online space can be used to create brand awareness for musicians and drive tangible income. The duo will present “How to Promote Your Music Online: A Guide to Social Media for the Musicians” at the College of Music Society’s Southern Chapter Conference on February 20, 2015 at 1:30 PM at the Mississippi University for Women in Poindexter 211.

And, it’s not just musicians who can benefit from harnessing the power of digital and social media. Producers and professors can raise their own profiles through content sharing online to demonstrate their knowledge, experience and leadership positions.

“Everyone has a different goal when it comes to creating music,” said Dr. Mitchell. “Some people are trying to make a profit. Some are trying to reach a specific audience. Some are trying to brand themselves as an artist or an educator and thought leader. Social media lets you do all of it and we look forward to showing the CMS audience how.”

A recent composition for guitar and piano, “Lake Avondale, A Beautiful Day” by Dr. Mitchell will also be performed at the conference by Jay Kacherski, guitar, Lina Morita, piano. The piece recently premiered at the Spectrum in New York City by the Samadi-Keene duo.

About Dr. David Mitchell:

Dr. David Mitchell is a multi-faceted music composer who has written for large and small ensemble live performances, as well as original compositions for films, games and promotional ads and corporate videos. A composer and educator in Atlanta, Georgia, Mitchell holds a Doctorate of Musical Arts (DMA) in Music Composition and Theory; Master of Music Composition and a Bachelor Degree in Guitar Performance, all from the University of Georgia.

About Jennifer Jones

Jennifer Jones is a global leader in public relations and social media engagement. She has been at the center of digital communications since the mid-1990’s and has launched the online presence of Fortune 500 brands around the world. She is currently the principal partner of Anderson Jones PR.

About the CMS Southern Chapter Conference

The Southern Chapter of CMS is an annual conference that includes presentations and performances from across the spectrum of music in the academy. Senior faculty, junior faculty, retired faculty, and students all are typically well represented at our conferences.


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