You’ve likely heard about the software engineer at Google who wrote an internal anti-diversity memo entitled “Google’s Ideological Echo Chamber,”. The memo, which Google’s chief
Category: Case Study
Retailer Shows Us Why Fonts Matter
As PR pros, we are increasingly tasked with creating content for our clients. This requires more than just good story-telling skills, it also requires a
Why Cheerios’ Cause Marketing Campaign Is Brilliant and On-Brand
Not that long ago, my step-daughter and I were talking about the alarming decline in the bee population and the lasting implications a lack of
Speedo Drops Ryan Lochte: How-To Protect Your Brand From Bad Behavior
Well, we all knew this was coming. Disgraced Olympian, Ryan Lochte has lost his first major sponsor. Speedo dropped the swimmer due to Lochte’s fabricated a
Brands Hit and Miss Paying Tribute to Prince – Tips on How To Do It Right
I was at work when the first reports of Prince’s death popped up in my new alerts around 10:30 last Thursday morning. Like millions of
Why Twitter Is Not Dead – And Isn’t Going Anywhere
This morning, I read an article on TechCrunch about Twitter winning an exclusive deal with the NFL, giving the social network the right to live
