Not that long ago, my step-daughter and I were talking about the alarming decline in the bee population and the lasting implications a lack of
Category: Case Study
Speedo Drops Ryan Lochte: How-To Protect Your Brand From Bad Behavior
Well, we all knew this was coming. Disgraced Olympian, Ryan Lochte has lost his first major sponsor. Speedo dropped the swimmer due to Lochte’s fabricated a
Brands Hit and Miss Paying Tribute to Prince – Tips on How To Do It Right
I was at work when the first reports of Prince’s death popped up in my new alerts around 10:30 last Thursday morning. Like millions of
Why Twitter Is Not Dead – And Isn’t Going Anywhere
This morning, I read an article on TechCrunch about Twitter winning an exclusive deal with the NFL, giving the social network the right to live
Why Messaging Matters in PR & Social Media Engagement
Let’s talk messaging. I can’t tell you how many times I’ve had to explain the value of a strategic messaging workshop to new clients. And, it
