How To Ruin Your Good Guy Image With One Slap

At last night’s Academy Awards, we saw a man destroy the “good guy” image he’d spent decades curating. The story goes like this: Chris Rock

How Companies Are Responding to Covid-19 With Crisis Plans and Remote Working

As we all know, covid-19 is spreading across the globe and we are already seeing its effects as conferences and events are cancelled, entire school systems are

Why Google Was Right To Fire The Anti-Diversity Engineer, James Damore and What We’ve Learned

You’ve likely heard about the software engineer at Google who wrote an internal anti-diversity memo entitled “Google’s Ideological Echo Chamber,”. The memo, which Google’s chief

Tim Hunt Shows Us The Epic Failure of Non-Apology-Apologies in Crisis Communications

Today, I want to talk about the non-apology-apology. It’s generally employed when someone says something offensive – which I grant you is very easy to do

Crisis Communications Case Study: Brookhaven PR Director Wrongly Accused of Racism By Disgruntled Photographer

There is a rather interesting PR story brewing here in Atlanta that perfectly illustrates why – in a PR crisis – you need to get

Pinpoint Market Research Study Says Millennials Want Brands To Support Their Social Causes

Pinpoint Market Research reports that “twenty-somethings” want something more from brands than just a product or service; they want social, political and community action. The market

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