Mini Gets It Right With “I Think We’re In a Viral”

Just when you thought we’d seen it all with viral vids, the folks from Mini showed us just how creative they can be.

This vid blurs the lines between real life and marketing ploys in a way I’ve not yet seen. (If there are other examples of this kind of creative thinking, let me know!) I don’t want to spoil the fun of it – so all I will say is that it kind of plays on an inside joke with web vid watchers and viral marketing.

This vid really does it right in terms of entertaining the viewer, providing content people will want to pass around, and staying true to the brand message that Mini’s are fun cars to drive. So, well done Mini marketers!


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