President Obama Forgot to Run a Light Test Before Speech

I am watching the President deliver a speech in Wisconsin. What he is saying about jobs sounds good. Unfortunately, my boyfriend (aka “The Professor”) and I keep getting distracted by the clearly visible “wife beater” tee-shirt the president is wearing under his shirt. In fact, we stopped listening to the President’s speech as we debated whether or not it was a tee-shirt or a bullet-proof vest.

So, I wanted to offer this reminder: when your spokesperson is about to go in front of cameras (broadcast or otherwise), don’t forget to do a quick “light test” for transparent clothing. All you need to do is shine a bright light (most normal lamps without the lamp shade will suffice) in front of your spokesperson. This way you can tell if any undergarments are visible.

Image
President Obama With Visible “Wife-Beater”

2 comments

    1. Hi there. I agree it’s hardly a scandal or a national security issue. But, since I talk about PR/SM on this blog and this was a rookie PR mistake, it seemed worth noting as a way to remind folks to do a light check.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s