How-To Make Your Site Mobile-Friendly So You Don’t Lose Your Ranking In Google

mobilegeddonToday, Google is updating it’s mobile search algorithm so that mobile-friendly web sites (ones with large text, easy-to-click links, and that resize to fit whatever screen they’re viewed on) will rank higher in search than non-mobile sites.

In fact, websites that aren’t mobile-friendly will get demoted, regardless of how relevant your content is to searches.

The media is calling it “Mobile-geddon” because of how “apocalyptic” it could be for millions of websites – both big brands and small businesses.

But, what does “mobile-friendly” really mean?

Mobile-friendly search resultWell, first of all, Google is adding a “mobile-friendly” label to search results (see image to the right) so people searching on their mobile devices – which, let’s face it, that’s nearly everyone today, can confirm the status of the site before clicking.

How Do I Know If My Site is “Mobile-Friendly?

A site is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot:
  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped
If you want to make sure that your page meets the mobile-friendly criteria:
If you need assistance with your web site, please email me jennifer (at) anderson jones pr (dot) com. If I can’t help you you directly, I will refer you to those who can.

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